President Obama still has a year left in his presidency, but it seems members of his administration, past and present, already are getting a bit nostalgic.
In honor of the president’s final State of the Union address on Tuesday, the White House has asked President Obama’s former staffers to add context to past speeches using the online annotation platform Genius. The notes, on the White House’s website now, feature anecdotes such as what it was like for Jon Favreau to stare down a blank computer screen before writing the president’s first State of the Union address. While the contributions will be heavily curated, members of the public are encouraged to add annotations as well.
The goal of this unusual partnership, says White House digital director Jason Goldman, is to “meet people where they are.”
“Americans generally have a broad media diet,” Goldman says. “We thought of Genius as an ideal platform to add additional color and additional content to the State of the Union from previous years.”