Scooter Sunday

1a

For years, the typical rider sitting astride some Harley-Davidson (NYSE:HOG) iron was an affluent middle-aged white male, buying the motorcycle manufacturer’s touring and cruiser bikes. That rider is still the key to the motorcycle manufacturer’s success, as those big bikes give Harley a fat profit, but there’s a new rider today — young, urban, even female — that’s proving to be more important to the bike maker, and though Harley has had success marketing to this demographic, it risks having the competition steal them away.

Still the king of the road

Harley-Davidson still owns the big bike market. Across all demographics, whether it’s the core 35-and-older, white male demographic, or what it bills as its new outreach customer, Harley has a dominating hold on market share.

Overall, it owns half of the market for motorcycles 601 cubic centimeters and above, but it has a better than 55% share of the core customer demographic while its nearest competitor has slightly more than a 6% share. And when you break down the components of its outreach customer, it looks like it has little to fear there as well.

@ THE MOTLEY FOOL

(be sure to go clean out your “Fool” cookies after Reading article)

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About Den

Always in search of interesting things to post. Armed with knowledge and dangerous with the ladies.
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24 Responses to Scooter Sunday

  1. Den says:

    I personally owned two Harleys, both 1950 vintage, suicide clutches and all. Today’s Harleys have the same exact fenders I had and are still rather primitive compared to motorcycle products from Japan, Germany, and Italy. The typical American buys a Harley in defiance of more progressive machines, then they attach an exhaust system that increases the exhaust noise defying common sense..

    Sticking my neck out here but most noisy Harley riders are also Trump voters that also own diesel-burning pickups that puke soot by the pound once more defying common sense.

    A dealer near me said he works on all Harleys, the Indians do not require much mechanical work as they are better engineered. I suspect Harley will have to shit or get off the pot, otherwise be left behind.

    Personally I prefer my Suzukis, neither of which requires any more than normal maintenance, running reliably for many miles and years.

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  2. David B. Benson says:

    Snowing again. Big, fluffy flakes this time.

    Like

  3. David B. Benson says:

    WordPress has gone back to filling in my name and email address for comments.

    Like

  4. Den says:

    4″ of rain in 3 days here, 5 to 7″ expected next week, ugh!

    Like

  5. David B. Benson says:

    Shoveled the stoop and front stairs. Uses muscles not exercised by stick walking. Maybe as much exercise as 20 minutes on the sticks.

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  6. David B. Benson says:

    Alternet seems to be off the webways.

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  7. Den says:

    I suspect the truth sites will be purged under our Neo-Hitler regime.

    Hiding the truth is a well known Nazi ploy.

    I suspect that sooner than later dissenters will be rounded up, silenced, and stuffed into corporate prisons where they will become the “New jobs” that will make America great again.

    Like

  8. David B. Benson says:

    Snowing hard one block to the north but not here.

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  9. Den says:

    How not to ride a motorcycle:

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  10. Nice article! This is one of the points I make to folks who are looking to get a new bike, HD rules the roost. If you break down on the road, if you don’t have an HD or Honda… you might not be able to find a factory repair shop, if that matters to you.

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