Monster Media Wednesday

The chairman of Sinclair Broadcast Group met Donald Trump at the White House during a visit to pitch a potentially lucrative new product to administration officials, the Guardian has learned.

David D Smith, whose company has been criticized for making its anchors read a script echoing Trump’s attacks on the media, said he briefed officials last year on a system that would enable authorities to broadcast direct to any American’s phone.

“I just wanted them to be aware of the technology,” Smith said in an interview. He also recalled an earlier meeting with Trump during the 2016 election campaign, where he told the future president: “We are here to deliver your message.”

Sinclair is the biggest owner of local TV in the US, and may soon reach 72% of American households if a proposed $4bn takeover of a rival is approved by federal regulators. It is accused by critics of having a conservative bias, which it denies.

The company has been a driving force in the development of a new broadcasting standard known as Next Gen TV, and is one of the first involved in making chips for televisions, cellphones and other devices to receive the new transmissions.

A broadcasting industry group, of which Sinclair is a prominent member, lobbied federal authorities last year to force manufacturers to incorporate the chips in all new devices. This would have created orders for millions of chips and probably new revenues for Sinclair.

@ THE GUARDIAN