I’ve always wondered about a small dry-cleaning business in South Philadelphia. I must have driven by that place a thousand times since I was a child on the way to Phillies games. It’s their sign that always gets my attention. It’s a character from a Disney movie. And they’re using the name of the movie and beloved character as their business name.
This seems to be a trademark infringement and maybe because the business has been around for so long, the original owners cut a deal with Disney. Or maybe Disney rightly figures it’s not worth the effort – and the media attention – to go after a small business that clearly means nothing to their corporate profitability. If that’s the case, then good for Disney.
Unfortunately, Caterpillar – the giant, $54.7bn, maker of tractors, farm and construction equipment – sees things differently. Executives there don’t seem to have a problem going after others that they see infringing on their brand, even if it’s a small coffee shop in Santa Cruz, California.
The shop is called Cat & Cloud Coffee, and their use of the word Cat caught the attention of Caterpillar. So much so that the industrial giant has filed a cease and desist order.