The latest report by The Cornucopia Institute, an organic industry watchdog, uncovers serious problems in cosmetics industry regulations. Regulatory weaknesses and loopholes allow for the use of questionable, even harmful ingredients in personal care products, such as toothpastes, that could negatively impact the health of the users.
Behind the Dazzling Smile: Toxic Ingredients in Your Toothpaste, describes how the quality of “natural” toothpastes varies significantly between brands and how these personal oral care products commonly include nonessential ingredients that may be harmful.
“The cosmetics industry is no different, and may be worse, than leading food companies when it comes to gimmicky ingredients and misleading health claims,” asserts the report’s lead author Jerome Rigot, PhD, a policy analyst at The Cornucopia Institute. “However, we have created a useful web-based tool to help discriminating consumers see through marketing hype and make the best decision for their family when buying toothpaste.”
The report spotlights dangerous endocrine disruptors, inflammatory agents, and carcinogens found in popular toothpastes, even many marketed as “natural.”